STRATEGIC LAUNCH PROGRAMME

A category-defining launch is a strategic moment, not a production task.

We sit at the strategic end of product launches that matter — IPO-era brand programmes, regional firsts, healthcare-innovation moments, Vision 2030 milestones. The eight-phase delivery programme below is what shows up after the strategic conversation, not what we sell. Tiered indicatively as Essential (launch event, not the rollout), Full Programme (end-to-end), and Regional (Riyadh / Jeddah / Dammam tour).

Essential

The launch programme without the global rollout.

Lead time

~60 working days

Pricing on request — scoped to your brief.

·Discovery + market + audience phases
·One launch concept direction with photoreal renders
·Single-day or evening launch event
·Pre-launch teaser + day-of content
·Bilingual press kit + media outreach

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Full Programme

The eight-phase launch from kickoff to first metric.

Lead time

~90 working days

Pricing on request — scoped to your brief.

·All eight phases — discovery, market, audience, positioning, product, activation, content, iteration
·Multi-day launch event with VIP and trade days
·Three concept directions, one chosen for production
·Pre / live / post content engine
·Bilingual launch microsite
·30 / 60 / 90 day post-launch review

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Regional

KSA-led with Riyadh, Jeddah, and DMM stops.

Lead time

~120 working days

Pricing on request — scoped to your brief.

·All eight phases plus regional rollout
·Three-city tour (Riyadh, Jeddah, DMM)
·Government and corporate VIP delegations
·Local-vendor procurement in each city
·Cultural adaptation for each city's audience
·Centralised content engine with city-specific cuts

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Send us the brief.

Tell us what you are planning. A voice recording or bullet points is fine. We will read it and come back within two working days.

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