Intelligence first. Execution behind it.
Every engagement opens with a strategic conversation, not a deliverable pitch. The nine production stages below are how we deliver after the conversation — not how the relationship starts.
- 01
Intake
Structured brief capture in whatever form the client has it — written, voice, formal RFQ — parsed into a shared record every stage afterwards reads against.
- 02
Venue understanding
Floorplans and photos of the space, read with the brief, to check what the concept can and cannot do inside the real room.
- 03
Brand reading
Client brand book, past events, and competitor work. The concept follows what the brand actually is, not a default luxury palette.
- 04
Concept
The idea. Anchored on client identity, not the postcode. Defended against the brief and the venue, not romanticised.
- 05
Planning
Timeline, vendors, staffing, risk log. Hijri calendar and blackout days (Ramadan, Eid, Hajj, National Day) are read into the schedule from the start.
- 06
Experience
What a guest sees, feels, and does, minute by minute, from arrival to last handshake. The place where the concept becomes a choreography.
- 07
Visual + floorplan
Design narrative, zoned floorplan as an SVG, lighting, materials, palette. The room, dressed for the night.
- 08
Gifting
Bespoke, per-item cost, supplier hints. The piece the guest takes home that ties the evening to something they can hold.
- 09
Budget
Line-item Bill of Quantities in SAR, categorised with subtotals. Every number defensible against a decision upstream.
Nothing is guessed. Every line of every budget traces back to a decision upstream, every decision traces back to the brief, and the brief traces back to the strategic conversation that opened the relationship.
Nothing is guessed. Every line traces back to a decision we can defend.
Every item line-costed against current Saudi market rates. When the client asks why a figure looks the way it does, there is an answer.
Booth concepts and merchandise ship with the proposal as real images, not reference boards. The client sees what the guest will see.
Section-level review. Inline comments, written or voice. Change requests with a trail. Sign-off is digital and recorded.
Send us the brief.
Tell us what you are planning. A voice recording or bullet points is fine. We will read it and come back within two working days.